What We Do
At DFS, we combine advanced data engineering with practical retail strategy.
We don’t just build dashboards — we create structured, reliable intelligence platforms that support real business decisions across sales, operations, and leadership teams.
Our work centers around three core capabilities:
Retail performance visibility
Promotional effectiveness and optimization
Inventory and distribution risk prevention
Everything we build is grounded in clean, harmonized data and tailored to how brands actually operate in retail.
Our Approach
Built on Data Integrity
Strong insights start with strong foundations.
We invest heavily in:
Data cleaning and validation
Item and store harmonization
Cross-source reconciliation
Consistent hierarchies and definitions
This ensures every metric you see is accurate, defensible, and buyer-ready.
Designed for Decision-Making
Our platforms are built to answer real questions:
Where is performance accelerating or slowing?
Which promotions are actually incremental?
Which stores or distributors are putting distribution at risk?
Where should teams focus next?
We prioritize clarity, usability, and action — not vanity metrics.
Tailored, Not Templated
No two brands have the same data structure, retail footprint, or growth stage.
Every DFS engagement is customized to your:
Retail partners
Distributor network
Category dynamics
Internal workflows
The result is a system that fits your business — not the other way around.
A Strategic Partnership — Not Just Software
DFS operates as an extension of your team.
Every engagement includes:
Structured onboarding
Ongoing support
Custom metric development
Retail-specific reporting builds
Strategic alignment conversations
We believe data should reduce stress, not create it.
When your retail intelligence is engineered correctly, growth becomes intentional — not accidental.
Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!